PURA Milk parent company National Foods has started running half-page newspaper advertisements in an attempt to arrest the slide in sales of its milk. Tasmanians are leaving Pura Milk on the refrigerator shelves and buying Tasmanian co-operative processed Betta Milk, which sources product from National Foods’ competitor, the New Zealand-owned Fonterra. Milk sales from Tasmanian boutique producers Algaar, Ashgrove and Pyengana are also benefiting from public anger at what they see as National Foods’ unfair treatment of Tasmanian dairy farmers. National Foods corporate affairs general manager Geoff Lynch said that the advertisement was the company’s response to its lost market share.
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